Sibella Knott-Craig

Sibella is co-founder and CEO of Tribage, and app studio based in Stellenbosch, South Africa.

With her qualification as a Chartered Accountant, her ambition to make the world a better place through technology and her prior business experience in financial management and consulting at global and listed companies including Deloitte and Siemens, she now is tackling healthy tech for kids.
Prior to heading up Tribage, Sibella assisted in setting up Project Isizwe, a non-profit organization deploying free Wi-Fi networks in low-income communities.

Sibella is passionate about early learning in the vernacular, and is inspired by her children, as she can combine the games they love to play with the homework they need to do.

Natalie Petersen

Natalie makes sure Xander happens. She is the most efficient person the world has seen.

With her expertise in project management, product development, social media, sales reporting and WordPress, she keeps things run smoothly.
Her adventures of being a native English teacher in South Korea after finishing her studies at UCT also adds value to Xander.

Freda Walters

Freda is our expert consultant on academic matters. Her clinical experience spreads across the public, private and education sector, and her passion is to improve service delivery to all patients in the public health sector, but in particular patients in the rural setting. She gives valuable input during the initial development phase to ensure an optimal learning experience for young children using Tribage apps.

Carel de Beer

Carel is a graphic art specialist. With over 20 years of experience in design, layout and photo manipulation he adds incredible value to our group. He has produced, directed and edited several music videos and documentaries. He is responsible for the creative team, overseeing design, illustration and animation.

Software Engineers

Our partners in software development share our vision for healthy technology and have been with us from the beginning.

Partnering with Avo Choc and Digital Beyond allows these talented and creative teams to work on their own projects while also being part of our team for all things related to software development, design, testing and UI/UX.